ALL KINDS OF NATURAL
CHALLENGE
What is Eurobodalla? That was the problem in a nutshell. We were tasked to build awareness and put the largely unknown world of Eurobodalla on the consideration list for our audience of ‘Life-Long Learners”.
IDEA
All kinds of natural isn’t far away.
RESULTS
Visitation and hotel and Airbnb booking rose by an unprecedented 37% since the campaign launched in early 2019.
Increase awareness and engagement – 73% video completion rate and increase in website traffic of 23%.
“The Eurobodalla work is a compelling campaign that’s authentic to the area. JimJam have delivered something that’s like nothing the region has ever done before.”
ADAM MARSHALL - NSW Minister for Tourism & Major Events
GOT A PROJECT