CLIMATE ACTION PAYS OFF

The Investor Group on Climate Change envisioned a community campaign to highlight the job and economic benefits of the clean energy transition, while encouraging the Australian Parliament to adopt an ambitious 2035 emissions reduction target.

Not with the sole goal of saving the planet (albeit, important) but rather for the purpose of making Australia and Australians wealthy while creating hundreds of thousands of jobs along the way. In short, their aim was to increase community awareness of the financial and economic advantages of climate action.

Campaign strategists, SEC Newgate, forged a partnership with creative house, JimJam Ideas, and media specialists, Enrichd Group, to bring this premise to life through ‘Climate Action Pays Off,’ a series of five stories featuring the most unlikely of climate action advocates.

We set about finding a group of ex-coal miners, engineers, V8 manufacturers and fifth generation farmers who’d successfully transitioned their home-grown skills and ingenuity into revolutionising their industry with renewable energy and clean technology.

These colourful characters from communities across the country are living proof that adapting to this evolving world doesn’t mean having to lose your livelihoods or prospects along the way – in fact it means you could be much better off.

One ex Holden worker Chris proudly made the move from ‘rev-head to renewables’ while later claiming –

‘I still love the smell of petrol, I just love the smell of success more.’

Each story was shot in an authentic documentary style, with workers communicating exactly how ‘climate action pays off,’ showing the community that threats are now opportunities and climate action is the way forward.

JIM JAM’s creative consisted of over 180 outputs – a raft of 90”, 30”, 15” and 6” video and static content pieces, beautifully crafted by production team, Rob Shreiber, Paul Carpenter and Tom Donohoe. The long form videos were created to cut through the digital noise and deeply engage in the personal story.