ahm – Never Go Full Adult
CHALLENGE
Position ahm as the health insurance needed by millennials.
INSIGHT
Our target are at the ‘adulting’ stage in life where they need to make grown up decisions but don’t want to grow up. However, there’s always one in the group that’s gone a little too adult a little too early, losing touch with the enjoyment of being young.
With ahm you don’t have to go too adult… just a little.
IDEA
ahm is just the right amount of adult.
RESULTS
Over half a million views with an average completion rate of 24% (industry average @15%).
During our tenure, ahm’s membership numbers have increased by 75,000.
“JIMJAM have gone above and beyond to get campaigns live with such tight turnarounds. Thanks for all your help, support and enthusiasm - it’s a delight working with you!”
AMANDA ROMEO - Head of Marketing ahm Health
GOT A PROJECT